Roots Hair & Beauty has made history by becoming Nashville’s first Black-owned beauty supply store. Until recently, this area lacked a Black-owned beauty supply store, despite the fact that these stores cater mostly to African American women. “We are proud to be the first, and hopefully we will not be the last,” says Sam Tisdale, the owner.
Hundreds of individuals from Nashville’s black community turned out in force to support their first black beauty-owned store for the store’s grand opening last week, despite the poor weather, according to local media.
These clients helped the cosmetics brand produce an estimated $50,000 in revenue in the first three hours.
Roots Hair & Beauty has two locations in Chattanooga, Tennessee, and specializes in all types of beauty supplies, including 100 percent human hair bundles, fast weaves, branded hair weaves, crochet braiding, natural hair products, and so on.
Their latest achievement follows in the footsteps of previous successful black beauty businesses. According to Essence magazine’s research, black women spend $7.5 billion on cosmetic goods each year, which is 80 percent more than their non-black counterparts.
Despite their enormous influence on the business, cosmetics firms have often disregarded women of color.
Most beauty brands, like Iman, Fenty Beauty, and Black/Opal, are now focusing on women of color, making products that are suitable for all skin tones. They are generating a lot of money and drawing a lot of fans and consumers as a result of this.
Their company’s mission, according to their website, is to give the greatest quality at the lowest price with outstanding customer service! Roots specializes in 100 percent human hair bundles, fast weaves, branded hair weaves, crochet braiding, natural hair products, and much more in the beauty supply industry.