Amari Ruff, the founder, and CEO of SUDU, has had a long and winding road to success. He started working at the age of 16 to help his mother make ends meet.
His daily drive was two hours each way in high school, which he balanced with homework, football practice, and work. He later helped expand a company to $4.5 million in revenue before being fired from a senior position he had been promised.
Amari started a telecoms company in 2010 with $300 and a 1990 Ford Ranger after realizing he had a flair for building contacts and negotiating mutually advantageous business arrangements.
He grew the company to nearly 200 trucks and five offices across the United States. Amari, on the other hand, saw a bigger possibility for a tech startup to connect minority, women, and veteran-owned businesses with large enterprises.
Sudu was launched by Amari in 2015. Amari, who isn’t one to think small, landed Wal-Mart as his first enterprise client. P&G, Delta Airlines, Georgia Pacific, and UPS were among the companies with which he struck deals. Sudu now has a network of over 300,000 transportation companies and is generating millions of dollars in income.
SUDU, a trucking company, is now a multi-million-dollar operation with Walmart and UPS as significant customers. SUDU, which was founded in 2015, can be compared to Uber for truckers, according to Ruff.
Ruff received the Atlanta Business Chronicle Innoventure Award and was named to the Venture Atlanta Top 10 Startups to Watch list. He speaks internationally at tech and entrepreneurial conferences such as the Nelson Mandela Fellows Panel at Georgia Tech and the Build Your Own Brand (BYOB) conference in Washington, D.C.
Our past will never predict what our future is going to be. Hence, it is our pathway towards the person that we are meant to be, regardless if it’s a smooth or rocky path, you will always be pushed to where you are supposed to be.
