Netflix has recently found success in the docusoap genre, with successes like Selling Sunset and Bling Empire, and it doesn’t appear that they plan to stop anytime soon. According to a recent statement, Selling Sunset creator Adam DiVello is working on a real estate series set in the Tampa Bay area with an all-Black cast.
The untitled series, which will focus on Florida’s Allure Realty, will follow the all-Black, all-female real estate firm’s employees as they work and play.
“Along the Florida coast, Allure Realty stands out among the crowd,” reads the official synopsis of the show. “Owned by military vet Sharelle Rosado, this all-Black, all-female real estate firm has its eyes set on dominating the Suncoast. These ladies are equally as fun as they are fiercely ambitious, with all of them vying to be on top of the lavish world of luxury waterfront real estate. Sharelle has big plans for her brokerage and won’t let anyone or anything get in the way of making her dreams a reality.”
Netflix Vice President Brandon Riegg expressed his excitement for the Allure Realty series, as well as the renewals of Selling Sunset and Bling Empire, in an official statement. “These shows follow a person or group of people (like family, friends, or coworkers) going about their real, everyday lives,” he said. “They can offer a fun, light-hearted escape, or inspire a juicy, heated debate. They can provide a glimpse into a world different from our own, or even show a new side of our own circles.”
The Allure Realty series will be executive produced by DiVello.
Sharelle Rosado, the chief executive officer of Allure Reality, already has a sizable social media following. With almost 76,000 Instagram followers, she appears to be ahead of the game in terms of promotion even before the series starts, utilizing the platform to share her joy.
“I’m so excited to share that Allure Realty is filming a @netflix series from the creator of Selling Sunset,” Rosado wrote in the caption of a flashy shot of herself. “Can’t wait to bring you inside our lavish world of real estate throughout the Tampa Bay area. More soon!”
While the remainder of the cast has yet to be revealed, Rosado recently celebrated Women’s History Month by sharing a photo of the Allure Realty team. “This month and beyond, let us emphasize the importance of supporting the women in our lives and our lifetime,” she said in the caption. We, the women of @Allurerealtyfl, salute you, support you, and stand by your side. We hope you would reciprocate for us.”
While Netflix executives were excited to share information about the series’ development, no official release date has been set.