According to Buzzfeed, Twitter has started a new campaign promoting the tweets of celebrities who have physically manifested their futures.
The current Twitter marketing campaign, “Tweet It Into Existence,” is one of their most motivating yet, showing superstars who genuinely turned to the social media network years ago and miraculously created their destiny. Now that social media has been around for a while, we’re all aware of its inspirational and nostalgic potential. Looking back years and seeing what you were thinking or writing about and how far you’ve come is as close to time travel as we’ve gotten so far. It’s incredible for individuals who are able to back up their previous prophetic tweets and witness their dreams come true.
Now that Twitter has captured that magic for all to see, it’s safe to say that we’re all heading to Twitter.
WNBA star Michaela Onyenwere, Issa Rae, NASCAR driver Bubba Wallace, basketball player Diamond DeShields, Oscar-winning filmmaker Matthew A. Cherry, NFL running back Leonard Fournette, NFL quarterback Patrick Mahomes, and others are among the celebrities featured in the ad.
Bianca Posterli, Twitter’s head of social marketing and activations, took to Twitter to discuss the campaign’s motivation and the philanthropic work Twitter is doing on behalf of the celebrities represented.
“Today we launched an integrated marketing campaign, centered around the ‘unique-to-Twitter’ behavior of Tweeting it Into Existence. We highlighted [influencers] and their Tweets to show that Twitter has the power to manifest your dreams. The campaign features 12 [influencers] who’ve Tweeted their dreams into existence on 40+ billboards in 7+ cities across the United States and Canada, and on [the] platform. We also donated almost $1 MILLION to the [influencer’s] charity of choice to help someone else’s dream come true. The brand campaign of dreams. Literally,” Posterli wrote.
@MatthewACherry: I’m gonna be nominated for an Oscar one day. Already claimin it.
@monyenwere_: #30FactsAboutMe my dream is to be in the wnba.
@_fournette: Can’t wait til I play in that Super Bowl 😀
@BubbaWallace: “I dream of racing in the nationwide series a few times this year”
@IssaRae: When I grow up, I want to be a more successful version of me.
@PatrickMahomes: I bet it feels amazing to be the quarterback who says “I’m going to Disney World” after winning the Super Bowl #Qbs
@diamonddoesit1: Can’t wait til I play in the finals. #WNBA #GonnaMakeIt